It is easy for business owners to fall into the trap of believing a new website will solve all their problems.
The truth is, even a truly stunning website isn’t enough to attract and gain new customers. Sadly, too many small business owners rush into a website design project without taking the time to consider what their business needs and goals are.
Below are 15 things to consider before redesigning your website.
1)What are your goals for the website?
Your website should be considered as robust tool that can be used to reach your business goals. That being said, we recommend that you consider what goals you want your website to achieve. Are you looking to gain new local customers? Are you wanting to sell your products nationwide? Do you want your website to act as a sales aid and demonstrate your recent work? By establishing clear goals for your website, you are putting yourself in a better position to find the right agency for your business.
2)What is currently working on your existing website?
Take a moment to evaluate your current website and analytical data. What are you seeing? By analyzing your analytics you should be able to determine which pages, tools or website elements are the most popular and engaging.
3)Who is your target audience?
This question is really a two in one. First ask yourself who your current customer base is, and then ask yourself who your ideal customer base is. By understanding your current and ideal customers you can better aid your digital marketing agency put together a website that appeals to those individuals or businesses. Every business wishes to reach certain demographics — such as age, gender, location or tendency toward mobile use. All such demographics should influence your website’s overall design & functionality.
4)Who are your competitors?
Know who your competitors are and what they are doing. If you see that the majority of your competitors have certain functionalities or design elements make note of those and consider how you can improve upon that.
5)Who is visiting your website and why?
Again, look at your analytics to determine the demographics of your current website visitors. Once you have a sense of who is visiting your website, ask your self why are they visiting. We then recommend comming up with the top five reasons people visit your website. Consider what it is that they are looking for — are they searching for product information, your location, contact information, pricing, your portfolio or other content. The answers to this question should influence your website’s design, functionality, the location of calls-to-action and inner site navigation.