What is SEO (Search Engine Optimization)

You’ve probably heard people talking about SEO for sometime now, but what exactly is it? SEO stands for Search Engine Optimization. Search Engine Optimization is a practice used to increase a website’s organic ranking on Search Engines such as Google, Yahoo and Bing. By utilizing proper SEO techniques, your website should see an increase of the quality and quantity of traffic to said site. 

Search Engine Optimization is essentially an umbrella of strategies and techniques that work to boost your website’s visibility. These strategies, techniques and practices change over time as Search Engines update their ranking criteria, though there are some core principles that remain constant; content is king, audience research matters, don’t skip the basics. 


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