How poor search rankings can hurt you

A staggering 75 percent of online users don’t click past the first page of search results on any search engine.

This means if your website doesn’t show up on the first page of Google for your services and service area, most potential customers won’t find you or contact your business. This can cost you some serious money in lost revenue. The vast majority of clients who contact us do so because they desperately want to fix this asap.

Common Reasons your website doesn’t rank.

There are several common factors that can have an effect on your site’s Google rankings (or lack thereof). Here we will discuss 6 of the most common and overlooked reasons why your website isn’t showing up on the first page.

1. Your website is new

It is extremely common for business owners to think that all they need is a new website design and all of their online troubles will be solved. Then after a few weeks of their new website being live, they panic at not seeing the site on the first page. We always remind our clients that it may take several weeks or even a couple of months for Google to index your site and reflect such changes in search results.

2. Your website isn’t indexed & has “no index” tags or code

Sites that Google doesn’t index won’t show up in search results — and there are several reasons your site isn’t being crawled and indexes by Google bots. One of the most common reasons is that your site uses ‘no index” tags or code. Such code prevents search engine bots from crawling and indexing the site. Another common issue is that websites built using WordPress have a pre-built feature that instructs search engines not to index the sites. This is something that is very simple to disable.

3. Your website simply isn’t optimized for search

If you aren’t showing up, you aren’t earning the ranking. How do you achieve ranking? You earn 1st-page ranking by incorporating Search Engine Optimization into your marketing.

Most people are shocked to learn that search engines and Google specifically consider hundreds of factors when rankings sites — and SEO (Search Engine Optimization) helps you ensure your website’s optimized to rank at the top of SERPs.

Successful SEO will span several strategies designed to boost your rankings and help you earn more customer conversions online. You can have the most beautifully designed site, but without strategic and consistent SEO, it won’t rank.

4. Your website’s content simply sucks and doesn’t support your target keywords.

Content is KING! If your website’s copy sucks, there’s a good chance your site won’t appear in Google search results, especially when your competitors are actively working to keep their position. Search engines such as Google want to rank sites that provide users with quality content that matches the searcher’s intent and satisfies their queries.

Get the Ranking You Need with SEO services from Better Brands Plus.

Better Brands Plus offers customized SEO services to help your business rank at the top of search results so that you can earn more customers and revenue.

Want to learn more? Give us a ring at 815-579-8027 for a free SEO evaluation and quote!

The truth is, even a stunning website isn’t enough to attract and gain new customers. Sadly, too many small business owners rush into a website design project without taking the time to consider what their business needs and goals are.

Below are 5 things to consider before redesigning your website.

1)What are your goals for the website?

Your website should be considered as robust tool that can be used to reach your business goals. That being said, we recommend that you consider what goals you want your website to achieve. Are you looking to gain new local customers? Are you wanting to sell your products nationwide? Do you want your website to act as a sales aid and demonstrate your recent work? By establishing clear goals for your website, you are putting yourself in a better position to find the right agency for your business.

2)What is currently working on your existing website?

Take a moment to evaluate your current website and analytical data. What are you seeing? By analyzing your analytics you should be able to determine which pages, tools or website elements are the most popular and engaging.

3)Who is your target audience?

This question is really a two in one. First ask yourself who your current customer base is, and then ask yourself who your ideal customer base is. By understanding your current and ideal customers you can better aid  your digital marketing agency put together a website that appeals to those individuals or businesses. Every business wishes to reach certain demographics — such as age, gender, location or tendency toward mobile use. All such demographics should influence your website’s overall design & functionality.

4)Who are your competitors?

Know who your competitors are and what they are doing. If you see that the majority of your competitors have certain functionalities or design elements make note of those and consider how you can improve upon that.

5)Who is visiting your website and why?

Again, look at your analytics to determine the demographics of your current website visitors. Once you have a sense of who is visiting your website, ask your self why are they visiting. We then recommend comming up with the top five reasons people visit your website. Consider what it is that they are looking for — are they searching for product information, your location, contact information, pricing, your portfolio or other content? The answers to this question should influence your website’s design, functionality, the location of calls-to-action, and inner site navigation.

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